Cookie Policy

Last updated: May 15, 2025

This cookie statement applies to the website lighthousemedialabs.com, managed by Proficiency Projects BV. This cookie statement explains which cookies are used on our website, why we use them, and how you can manage your cookie preferences.

1. What are cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit our website. They ensure the proper functioning of the website and help us understand how visitors use our website.
The Belgian Act on Electronic Communications of 13 June 2005 contains certain provisions regarding cookies and their use on websites. This law implements the European e-Privacy Directive, meaning that cookie legislation may be implemented differently in other European member states. Proficiency Projects is based in Belgium and therefore follows Belgian cookie legislation.

2. Cookie pop-up

Upon your first visit to our website, a cookie pop-up will be displayed asking you to consent to the use of cookies. This allows you to accept or reject certain types of cookies according to your preferences. Non-essential cookies (such as Google Analytics, Facebook Pixel, and LinkedIn Ads) will only be placed on your device after you have closed this pop-up and given your consent. Essential cookies, which are necessary for the proper functioning of the website, are always placed automatically.

3. Purpose and benefits of cookies

By using the website, the visitor agrees to the use of cookies. Cookies help Proficiency Projects to optimize your visit to the website, remember technical preferences (such as language selection, newsletter subscriptions, etc.), and display more relevant services and offers.
If you prefer not to allow cookies, you are free to disable them by adjusting your browser settings (“Managing cookies”).
Please note that Proficiency Projects cannot guarantee an optimal visit to the website if cookies are disabled.

4. Types of cookies used

We distinguish the following types of cookies, depending on their purpose:

Essential/Strictly necessary cookies
These cookies are necessary for the core functionality of the website and cannot be disabled. They ensure that certain functions work correctly (such as remembering your cookie preferences or providing technical support for the contact form). No consent is required for these cookies.
Non-essential cookies
These cookies are not strictly necessary for the functioning of the website, but they help us provide an improved and personalized website experience.

Functional cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Analytical cookies: These cookies collect anonymized data about how visitors use our website. For example, we use Google Analytics to understand how visitors interact with our website. This helps us improve the user experience. Consent is required for these cookies via the cookie pop-up.
Marketing cookies (tracking cookies): These cookies are used to track visitors and display relevant advertisements on other websites and social media platforms. We use:
- Facebook Pixel: Allows us to display targeted ads on Facebook and Instagram based on your visit to our website.
- LinkedIn Insight Tag: Allows us to display targeted ads on LinkedIn and analyze the effectiveness of our LinkedIn ads.

These cookies are only placed after your consent via the cookie pop-up.

First-party cookies are placed by us on our website. Third-party cookies are set by a domain other than the website you are visiting (e.g., Google Analytics cookies).
Session cookies are deleted when a user closes their browser. Persistent cookies remain on the user’s device for a specific period (up to 2 years, depending on the type of cookie).

5. List of cookies

Below is a non-exhaustive list of cookies used on our website:

_ga: Registers a unique ID used to generate statistical data on how the visitor uses the website.
_gat: Used by Google Analytics to throttle request rate.
_gid: Registers a unique ID used to generate statistical data on how the visitor uses the website.
collect: Used to send data to Google Analytics about the visitor’s device and behavior.

6. Advertising services

We may use various advertising options based on your web activity or for marketing purposes. Depending on the services used, cookies may be placed by third parties, such as Google, Facebook, or LinkedIn.

Google Ads: Allows us to advertise our website in Google search results and on third-party websites. Google places a cookie in your browser to enable interest-based advertising. More information about advertising via Google can be found at: Google Ads Policy.
Facebook Pixel: Allows us to track user behavior after they have been redirected to our website via a Facebook ad. This helps us measure the effectiveness of Facebook ads for statistical and market research purposes. Visit the Facebook cookie opt-out page to disable Facebook cookies in your browser.
LinkedIn Ads: Allows us to track the success of LinkedIn ads. This cookie helps us measure the effectiveness of advertisements by seeing which actions people take on our website. Visit LinkedIn Retargeting Opt-Out to disable LinkedIn cookies in your browser.

7. Managing cookies

You can also manage cookies via your browser settings. Below are some useful links:

Please note: Disabling cookies may cause the website to function suboptimally.

8. Retention periods for cookies

The retention periods of cookies vary depending on the type of cookie and its purpose. The following guidelines apply:

Essential cookies: These cookies are stored for the duration of your browser session and expire when you close your browser.
Analytical and marketing cookies: These cookies remain on your device for a specific period (e.g., 1 month to 2 years), depending on the type of cookie and the settings of the third party placing the cookie. You can delete these cookies at any time via your browser settings or the cookie settings on the website.

Cookies are automatically deleted once their retention period has expired unless you have changed your cookie preferences via your browser settings.

9. Visitors’ rights

Since cookies may involve the processing of personal data, you, as a data subject, are entitled to the lawful and secure processing of your personal data. More information about visitors’ rights can be found in our Privacy Statement.

10. Contact

If you have any questions or comments about cookies after reading this cookie statement, you can contact us via:
info@lighthousemedialabs.com